How to Make Bag Charms? A Step-by-Step DIY Guide

Selenichast · Make a Little Magic

A handful of tiny favorites can turn an everyday bag into something that feels wonderfully yours.

To make your own bag charm, choose a chain or charm holder, pick a few charms with compatible opening clasps, arrange them in your preferred order and clip them into place. Attach the finished piece to your bag, then adjust the spacing so each charm hangs clearly.

This guide focuses on DIY bag charms made with ready-made components. You choose and assemble the combination yourself, whether that means a cherry and blueberry pairing, a miniature vegetable garden or a dreamy collection of sea creatures.

Choose your base · Pick your charms · Arrange · Clip · Style
Selenichast fruit bag charm chain with grapes, blueberries, pomegranate, cherries and orange draped across a white woven bag
A little orchard for your bag: colorful fruit charms spaced along a gold-tone chain.

01 · Gather Your Favorites

What Do You Need to Make DIY Bag Charms?

The essentials are a base, decorative charms and a way to connect them. Start with the bag you plan to decorate so you can choose pieces that suit its size and attachment points.

Supply What to choose Its role
Chain or charm holder A decorative chain with end clasps, or a holder for a compact arrangement. Forms the base of your bag charm.
Decorative charms A few favorite motifs with compatible connectors. Adds the colors and details that make the combination yours.
Connectors, if needed Suitable clasps or rings if these are not already attached. Joins each charm to the base.
Your bag A purse, handbag or tote with a suitable attachment point. Helps you judge the length, scale and final placement.
A soft cloth A clean surface for arranging the pieces. Keeps your layout easy to see while you work.
Tools, only if required The tools specified for your connector type. May be needed for plain jump rings, but not necessarily for reusable clasps.

 A charm designed for one type of jewelry will not automatically fit every bag chain.

Selenichast gold-tone knot chain and separate enamel ocean charms laid out beside green and lavender pouches
Lay out the pieces first to compare their colors, connectors and proportions.

Which Part Connects to Which?

Three small details make the assembly easier to understand. The large clasps belong at the bag, while the smaller charm connectors belong on the chain links.

Part Where it goes What to check
Large end clasp Connects the chain to a suitable point on the bag. It fits around the attachment point and closes fully.
Small charm clasp or connector Connects an individual charm to a chain link. Its opening and internal space fit the link thickness.
Ring-style charm holder Provides a base for a compact side-hanging arrangement. It is designed to open and attach in the way you intend.

Before you order: chains, holders and individual charms may be sold separately. Check the listing contents rather than assuming every piece in a styled photograph is included.

02 · Choose Your Shape

Should You Use a Bag Charm Chain or a Charm Holder?

Think about the shape you want to create before choosing your base. A bag charm chain gives you room to spread several motifs across the front of a bag. A compact holder gathers a smaller combination near one attachment point.

  • For a draped chain: choose a bag with two suitable attachment points. Hold the empty chain against it to check that it forms a relaxed curve.
  • For a short side charm: choose a holder or chain designed for that arrangement. This works well when you want just one small cluster.
  • For a statement look: compare the chain’s link size with your charms. Larger links are more visible, but they need connectors that can fit around them.

When deciding how long a bag charm chain should be, use your actual bag as the reference. Measure the path of the intended drape with a soft measuring tape, then compare it with the listed chain length, including clasps where specified. There is no single length that suits every purse.

When comparing bag charm chains, look at the link shape, total length and end clasps before choosing your decorative pieces.

03 · Put It Together

How Do You Make Bag Charms Step by Step?

Here is how to make a bag charm with ready-made pieces. Keep your bag nearby so you can check the arrangement as you go.

Step 01

Choose Your Main Charm and Color Palette

Pick the piece you want people to notice first. It might be a cherry, a flower, a miniature locket or a little animal. Then choose supporting charms that repeat a color or share a theme.

Start with two or three pieces if you are unsure. You can add more later, once you see how the first combination looks.

Step 02

Arrange the Pieces Before Clipping Them On

Lay the chain on a soft cloth in a shallow curve for a draped design, or vertically for a side-hanging charm. Place your focal piece first, followed by the smaller designs.

Alternate rounded and longer shapes, and leave visible chain between them. If all the larger charms sit together, move one toward the opposite side to balance the arrangement.

Step 03

Connect Each Charm to a Chain Link

Find the opening mechanism on the charm’s connector. Open a reusable clasp as designed, pass it around the selected link and close it fully. Hold the connector itself while you work.

Use the small connector above the decorative charm; the large clasps at the chain ends are for attaching the finished chain to your bag.

If your charms use plain jump rings instead of opening clasps, follow the instructions for those findings. They may require jewelry tools.

Selenichast ocean charms partly attached to a gold-tone knot chain with extra decorative charms arranged nearby
The smaller connectors attach the charms to individual links, leaving the chain’s end clasps free for the bag.
Step 04

Lift the Chain and Refine the Spacing

Lift the chain by its ends to see the arrangement hanging. Check whether the longer charms cover the smaller ones and whether your main charm faces outward.

With reusable clip-on charms, you can try a different link until the spacing feels right. Judge the hanging result, since pieces can look quite different when lying flat.

Step 05

Attach the Chain or Holder to Your Bag

Support the decorated chain while you connect its first end. For a two-ended chain, attach the second clasp to another suitable point and let the middle fall into a relaxed curve.

For a short holder-style charm, attach the holder at your chosen point and arrange the little hanging pieces so they can be seen from the front.

Step 06

Check the Finished Look While Carrying the Bag

Pick up the bag rather than judging it only on a table. Open it, hold the handles and take a few normal steps. The arrangement should feel comfortable and stay clear of the opening.

  • All clasps are fully closed.
  • The chain has slack and does not pull the bag out of shape.
  • The charms do not drag or repeatedly scrape the bag.
  • The handles and zipper remain easy to use.

Keep decorative chains for decoration unless they are specifically designed to serve as load-bearing bag straps.

04 · Three Looks to Try

How Can You Recreate These Bag Charm Combinations?

These photographed arrangements show three different approaches: a colorful drape, a miniature garden and a compact food-themed cluster.

Selenichast pea pod, carrot, broccoli and pumpkin bag charms hanging from a gold-tone knot chain on a cream bag
A miniature garden against a cream background.

Look One · The Garden Basket

Mix Green Vegetables with Warm Orange Details

Pea pods and broccoli establish the green palette, while a carrot and pumpkin introduce a warmer contrast. The pale bag keeps the small shapes easy to see.

To try a similar vegetable bag charm combination, separate the orange pieces with green ones. Let the longer carrot hang where it will not hide a smaller design.

Try this: green + orange + a neutral bag.

Selenichast pumpkin, tomato, pea pod, chili pepper and broccoli charms on a gold-tone chain across a dark handbag with lilac handle scarves
A longer central charm gives the draped chain a focal point.

Look Two · The Colorful Drape

Spread the Charms Across the Front of a Handbag

In this arrangement, a pea pod hangs near the middle, with a tomato and chili pepper adding red accents on either side. The darker bag provides contrast for the gold-tone chain.

For a similar look, position your longer focal charm first, then work outward. The result does not need to be perfectly symmetrical, but both sides should feel visually balanced.

The lilac handle scarves soften the look. You can use scarves for another way to repeat a favorite color around your bag.

Selenichast green pea pod charms and a pink-bow croissant charm hanging from a short gold-tone holder beside a blue striped bag strap
A compact side charm with two different hanging lengths.

Look Three · The Little Picnic

Pair a Bow-Topped Croissant with Pea Pods

A pink-bow croissant hangs below the green pea pod details, creating a little cluster beside the strap. The different lengths help each motif remain visible.

Try this approach when you want cute bag charms for a purse without covering its front. Choose one longer focal piece and keep the supporting charms nearer the top.

Try this: one longer charm + a smaller companion + a compact holder.

For a fruit version, take inspiration from the white woven bag at the top of this guide. Space cherries, berries and citrus along the curve instead of collecting every piece at the lowest point.

The wider bag charms collection offers more starting points for your own mix-and-match style.

05 · Find Your Theme

Which DIY Bag Charm Ideas Suit Your Style?

A theme makes it easier to choose, but you do not have to keep every charm in the same category. A repeated color or shape can connect a more unexpected combination.

Cherry and Fruit Bag Charms

Build around a cherry bag charm for a red-and-green palette, or combine blueberries, grapes and citrus for a colorful miniature orchard. Fruit bag charms are especially easy to see against cream, white or denim.

Explore the broader fruit-inspired jewelry collection for color ideas if you want to coordinate your bag accessories with your jewelry.

Vegetable and Harvest Charms

Pea pods, carrots, broccoli and pumpkins create a playful garden theme. Pair different silhouettes so the arrangement has both rounded and longer shapes.

The vegetable jewelry collection is another source of green, orange and red palette inspiration for a coordinated look.

Flower and Dreamy Garden Details

Use a flower bag charm as your focal piece, then add a leaf or butterfly motif with a suitable connector. Repeat a petal color in a scarf or smaller charm to bring the combination together.

Your starting mix: one flower + one garden detail + a soft accent color.

Locket and Keepsake Charms

A miniature locket can be the main detail in a personalized bag charm combination. Choose a motif connected to a favorite place, animal or memory, then keep the surrounding pieces simple.

Leave the locket closure accessible. Add contents only when the design is intended to hold them securely.

A note on custom bag charms: here, “custom” means choosing and arranging your own combination. Engraving, initials and made-to-order designs are separate options and are only included when a listing specifically offers them.

Can You Mix Ocean Charms with Other Themes?

Yes. A pale starfish can share a palette with a soft pink bow, while a blue sea creature can echo a blueberry charm. Start by repeating one color and keep the rest of the arrangement simple.

06 · Style It for Everyday

How Do You Style Bag Charms for Purses, Totes and Backpacks?

When choosing bag charms for purses, consider the size of the bag as well as the number of pieces. A small side cluster can feel complete on a mini purse, while a roomy tote gives a draped chain more space.

Bag type A styling starting point Placement tip
Mini purse One focal charm or a small side cluster. Keep it clear of the flap and opening.
Structured handbag A decorative chain draped across the front. Use suitable attachment points and leave gentle slack.
Canvas or woven tote Colorful fruit charms or a light themed chain. Place the details where they remain visible when carried.
Shoulder bag A short charm holder near one side. Check that it does not sit uncomfortably against your arm.
Backpack A compact cluster on suitable external hardware. Avoid a long arrangement that catches as you move.

Can the Same Charms Work on a Keychain?

Some decorative charms can be used with a compatible keychain base as well as a bag charm holder. For a bag charm keychain, keep the arrangement compact and position delicate pieces away from constant contact with metal keys.

Actual keys should sit on hardware designed to retain them. Browse keychains and charm holders for your own custom combination to explore another way to arrange your favorite pieces.

Should Your Chain Match the Bag’s Hardware?

Matching metal tones creates a coordinated finish, but repeating a color can work just as well. A red charm can echo a print on your scarf, while a pink bow can pick up a detail in your outfit.

07 · Refine the Details

What If Your Bag Charm Does Not Hang Quite Right?

What you notice A simple adjustment
Several charms overlap. Move them farther apart or remove one larger piece.
A charm faces backward. Try another link or reposition its reusable connector without twisting the decorative piece.
The chain looks too tight. Recheck the attachment points and chain length against the intended drape.
The bag feels heavy or a charm keeps rubbing. Use fewer pieces, change the position or switch to a lighter arrangement.

Change one thing at a time, then lift the bag again. Often, a little more space is all the arrangement needs.

08 · Your Questions, Answered

DIY Bag Charm FAQs

Can I make bag charms without making the charms from scratch?

Yes. Choosing ready-made pieces and assembling your own arrangement is a form of DIY. This guide shows how to combine a chain or holder with decorative charms rather than sculpting, casting or beading each piece yourself.

Can I make a bag charm without pliers?

Yes, when the base and charms use compatible opening clasps that are designed to be operated without tools. Plain jump rings are different and may require jewelry pliers. Check the connector type before choosing your supplies.

How do I attach charms to a bag charm chain?

Open the charm’s reusable connector as designed, place it around a chain link and close it fully. Check that it has room to hang. The larger clasps at the ends of the chain attach to the bag, rather than to individual charms.

How many charms should I put on a bag chain?

Start with two or three, then judge the spacing and comfort before adding more. There is no fixed ideal number. A longer chain may have room for more pieces, but their size and combined weight matter too.

Can I add a pearl bag charm or a beaded bag charm?

Yes, if its connector, size and weight suit your base. A ready-made pearl bag charm or beaded bag charm can introduce another texture. This guide covers attaching those finished components; it does not teach bead-stringing or pearl-knotting techniques.

Do I need a DIY bag charm kit?

No. You can choose a chain, charms and connectors separately. If you buy a kit, check whether it includes the base, decorative pieces, connecting hardware and any required tools.

Can I change my custom bag charm combination later?

Yes, if the connectors are designed to open and close repeatedly. Swap a fruit charm for a flower or rearrange the colors to suit another bag. Plain jump rings should not be treated as reusable clip-on clasps.

How do I make a personalized bag charm as a gift?

Choose a motif connected to the recipient’s favorite fruit, animal, hobby or memory, then add a supporting piece in a color they wear. If the gift is intended for a particular bag, check the attachment fit first. Engraving or initials are only available when specifically offered by the product listing.

Your Bag, Your Little Story

A Little Collection That Feels Like You

Begin with one favorite charm and build around it. Leave space for the details, check the finished arrangement on your bag and change the combination whenever inspiration arrives.

A tiny fruit basket, a miniature garden or a little seaside collection can all begin with the same simple idea: choose the pieces that make you smile.


This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.